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STANDIN' MAN

SOCIAL MEDIA + BRANDING

Scope

Standin’ Man is a new psychedelic-inspired rock n' roll band from England. In addition to touring, they write and produce songs that have been featured on Netflix, HBO, Jeep commercials, and RockBand. As a new band, they are requiring identity design, social media graphics, and promo material designed to reflect their musical style and to attract a fan base.

Challenges

  • Infuse Branding With Vintage Style
    Ensure brand is current while having hints of vintage style to connect with those who enjoy vintage style music.
     

  • Attract a Fan Base
    Being a net-new band, it is important to quickly attract and establish a fan base.
     

  • Getting Started
    As a new band without any recordings yet there is a huge challenge of where to begin.  

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Solutions

  • Incorporate Vintage Fonts and Image Styles
    Through font selection and stylistic touches, ensure branding evokes a sense of rock nostalgia. 
     

  • Lean Into Renewed Interest in Vintage Styles
    Ensure band photos and imagery maintain a focus on vintage clothing, elements, and style.
     

  • Digital-First Strategy
    Proactively post music and content online to attract an audience, instead of releasing physical material first.

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Process

  • Research vintage rock logos, typography and artwork to find the right look and feel for the band.
     

  • Collaborate between photographers, the band, and band management to put collateral pieces together.
     

  • Create a visual identity that draws from vintage influences while remaining current in look and feel.

Brand Identity

The client is in search of a brand identity that captures the essence of psychedelic rock, striking a delicate balance between vintage and contemporary style. The design should revolve around "The Standing Man," a Turkish folk hero who protested the government through silent defiance, standing resolute for hours on end despite continuous intimidation from the police.

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SOCIAL MEDIA PIECES

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ANIMATED SOCIAL MEDIA PIECES

COVER ART

SWAG

STAGE BACKDROP & DRUM ART

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Results

  • The sudden rise of interest in Standin' Man has resulted in rock legends The Who inviting them to open a stadium concert for them along with UB40.
     

  • Standin' Man has become a band to watch in the UK indie-rock music scene, constantly growing in popularity.
     

  • By creating a brand that taps into the nostalgic vibe of '70's rock music, the band has connected with a retro-rock revival scene that is taking place and picking up momentum.

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