SOTI Inc.
INTERNAL MARKETING + BRANDING
Scope
SOTI Inc. is a global provider of enterprise software solutions for Enterprise Mobility Management (EMM) and Internet of Things (IoT) connected devices. With an expanding product line and aggressive competition, it is vital that the new open roles attract top talent. Also important is the need to retain current top performers who may feel their efforts go unrecognized.
Challenges
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Stand out From Competitors
With increasing competition, the brand needs to stand out from the competition and attract top talent.
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Elevate Staff Spirit
Increasing staff turnover is causing a sense of isolation amongst staff, creating retention problems.
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Rapid Expansion
Internal Communications need to engage, inform, and bring pride to staff who feel lost in the shuffle.
Solutions
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Emphasize the Unique Characteristics of SOTI
Recruiting material should be unique to SOTI Inc. and show growth potential for a career in software and technology
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Employee Recognition Program
Celebrate employees who have gone above and beyond to bring success to a team or on a project.
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Clear Communications
Develop creative avenues that keep employees appraised of company changes and product advancements.
Process
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Collaborate with HR and Recruiting teams to understand pain points and develop solutions to solve them.
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Create attractive recruiting material to support the goal of becoming the destination of choice for top talent.
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Boost recognition of top-performing employees who may feel unseen during the rapid expansion of the company.
INTERNAL DISPLAY SCREEN GRAPHICS & OFFICE SCREENSAVERS
