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SOTI Inc.

INTERNAL MARKETING + BRANDING

Scope

SOTI Inc. is a global provider of enterprise software solutions for Enterprise Mobility Management (EMM) and Internet of Things (IoT) connected devices. With an expanding product line and aggressive competition, it is vital that the new open roles attract top talent. Also important is the need to retain current top performers who may feel their efforts go unrecognized.

Challenges

  • Stand out From Competitors
    With increasing competition, the brand needs to stand out from the competition and attract top talent.
     

  • Elevate Staff Spirit
    Increasing staff turnover is causing a sense of isolation amongst staff, creating retention problems.
     

  • Rapid Expansion
    Internal Communications need to engage, inform, and bring pride to staff who feel lost in the shuffle.  

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Solutions

  • Emphasize the Unique Characteristics of SOTI
    Recruiting material should be unique to SOTI Inc. and show growth potential for a career in software and technology
     

  • Employee Recognition Program
    Celebrate employees who have gone above and beyond to bring success to a team or on a project.
     

  • Clear Communications
    Develop creative avenues that keep employees appraised of company changes and product advancements.

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Process

  • Collaborate with HR and Recruiting teams to understand pain points and develop solutions to solve them.
     

  • Create attractive recruiting material to support the goal of becoming the destination of choice for top talent.
     

  • Boost recognition of top-performing employees who may feel unseen during the rapid expansion of the company.

RECRUITING EMAIL TEMPLATES & BOOKLET COVERS

'YOU ROCK' EMPLOYEE RECOGNITION & REWARDS PROGRAM

INTERNAL DISPLAY SCREEN GRAPHICS & OFFICE SCREENSAVERS 

REC ROOM WALL GRAPHICS

Results

  • Using the newly designed recruiting material, recruiting teams experienced higher engagement at recruiting events and reported that candidates were being drawn away from larger tech companies to inquire about roles at SOTI.
     

  • The creation of visual personalities for the You Rock recognition program and various sales incentive campaigns resulted in a high level of excitement for each and widespread participation making each one a success.
     

  • By creating engaging communications and fun graphics throughout the office environment, staff feel more a part of the company resulting in an increased sense of community.

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