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AMOUAGE

IN-STORE ASSOCIATE APP

Scope

Amouage is an international luxury fragrance brand from Oman with 21 standalone Amouage shops and its products are sold in department stores around the world. They came to us to have an iPad app designed for their in-store associates to use to create better in-store customer experiences. In recent years, Amouage has expanded its product range to include bath and skin care products. The app will be used to assist customers in finding products that are right for them and for building product routines.

Challenges

  • Determining the Correct Scent
    Customers can find it a challenge to select a scent that represents their personality.
     

  • Product Awareness
    Customers may not be aware of the expanded product lines or how to use products in combination.
     

  • Clienteling
    Associates are to give customers the highest level of treatment, being fully knowledgeable about them on each return visit.  

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Solutions

  • Create a Scent Profile
    Though a quick form, a scent profile will be created for each customer from which products can be recommended.
     

  • Product Routines
    Custom-tailored to each customer, product routines can be created to help customers reach their scent and skin goals.
     

  • Customer Profiles
    Associates will have access to customer profiles containing their scent profiles, product routines, and shopping history in order to provide custom-tailored customer experiences.

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Process

  • Adapt the solution from work we have done for cosmetic retailers.
     

  • Create a routine builder, where store associates can combine products together to create product routines for customers.
     

  • Keep the app light and easy to use to be engaging for store associates and customers.

Results

  • The consultation experience will be elevated, especially with the introduction of the scent profile generator. The tools built into the associate app create a seamless consultation process that leads to the product routine builder feature. 
     

  • Store associates can use a customer's scent profile to recommend products and routines tailored specifically to each customer's preferred scent style.
     

  • To build an ongoing relationship with the customer, a consultation summary will be retained in a customer file for future visits as well as being sent to the customer via email.

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