
SOTI Inc.
MARKETING + BRANDING
Scope
SOTI Inc. is a global provider of enterprise software solutions for Enterprise Mobility Management (EMM) and Internet of Things (IoT) connected devices. With a growing product line and aggressive competition, it is critical that the branding and marketing of the company and the products connect with customers while standing out from the competition.
Challenges
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Stand out From Competitors
With increasing competition, the brand needs to stand out from the competition.
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Clarity Between Brands
The flagship product brand recognition far exceeds the company brand recognition in the marketplace.
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Rapid Expansion
With a multitude of new products being released, they need to have a distinct look while working together.
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Solutions
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Develop a unique and consistent visual language
Ensure visuals and messaging are unique to SOTI while connecting with target audiences and their needs.
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Equal Brand Representation
Ensure company branding and product branding work together on all material.
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Product Family
Develop cohesion between all products, having them come together as being parts of a unified platform.
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Process
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Collaborate with copywriters and marketing teams to develop consistent and clear messaging for each product.
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Create distinct branding for SOTI Inc. that stands out from competitors but also connects with target audiences.
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Creating a branded platform housing each product which will share a similar look and feel, while retaining a unique colour pallet and logo for each product.
SOCIAL MEDIA


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