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SOTI Inc.

MARKETING + BRANDING

Scope

SOTI Inc. is a global provider of enterprise software solutions for Enterprise Mobility Management (EMM) and Internet of Things (IoT) connected devices. With a growing product line and aggressive competition, it is critical that the branding and marketing of the company and the products connect with customers while standing out from the competition.

Challenges

  • Stand out From Competitors
    With increasing competition, the brand needs to stand out from the competition.
     

  • Clarity Between Brands
    The flagship product brand recognition far exceeds the company brand recognition in the marketplace.
     

  • Rapid Expansion
    With a multitude of new products being released, they need to have a distinct look while working together.  

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Solutions

  • Develop a unique and consistent visual language
    Ensure visuals and messaging are unique to SOTI while connecting with target audiences and their needs.
     

  • Equal Brand Representation
    Ensure company branding and product branding work together on all material.
     

  • Product Family
    Develop cohesion between all products, having them come together as being parts of a unified platform.

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Process

  • Collaborate with copywriters and marketing teams to develop consistent and clear messaging for each product.
     

  • Create distinct branding for SOTI Inc. that stands out from competitors but also connects with target audiences.
     

  • Creating a branded platform housing each product which will share a similar look and feel, while retaining a unique colour pallet and logo for each product.

SOCIAL MEDIA

SOTI Social Media

PRINTED COLLATERAL

SINGLE PAGE INFO SHEETS

CUSTOMER SNAPSHOTS

EMAIL BANNERS & TEMPLATES

eBOOKS

BRAND GUIDELINES

TRADE SHOW BOOTHS

Results

  • The SOTI brand grew from niche recognition, often being overshadowed by their flagship product, to become a global industry leader, being valued in excess of a billion dollars.
     

  • The brand connected well with audiences through the use of related industry imagery, playful colours and carefully targeted messaging.
     

  • The SOTI brand stands out from competitors, with each product having it's own brand recognition, laying a solid foundation to build on as the company and product line continues to evolve and grow.

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